The visible id of a platform typically hinges on its typography. Instagram primarily employs a proprietary typeface known as Instagram Sans. This font household contributes considerably to the platform’s total aesthetic and model recognition.
Constant typography reinforces model id, enhances readability, and contributes to a cohesive person expertise. A well-chosen font can enhance engagement and convey the platform’s supposed tone and character. The design selections surrounding the employed typeface are strategic, aligning with the platform’s target market and content material.