Income per mille (RPM) represents the estimated earnings a YouTube channel receives for each one thousand advert impressions. This metric is calculated by dividing the estimated earnings by the variety of monetized views, then multiplying by 1000. For instance, if a channel earns $5 from 1000 monetized video views, the RPM could be $5.
This determine serves as a key efficiency indicator (KPI) for assessing channel profitability and advert monetization effectiveness. It is influenced by components akin to advert codecs, viewer demographics, content material sort, and seasonal promoting charges. Monitoring this metric offers worthwhile insights into the efficiency of content material and guides choices about content material technique to enhance earnings.