The length of a single piece of content material displayed on the Instagram Tales platform is 15 seconds. This time restrict applies to each movies and pictures uploaded on to the Tales characteristic. If a video exceeds this length, it’s robotically segmented into a number of 15-second clips, showing as a sequence throughout the person’s Story.
This brevity encourages the creation of concise and visually partaking content material. The restricted timeframe necessitates centered messaging, forcing creators to ship key data quickly. The ephemeral nature of Tales, disappearing after 24 hours, additionally fosters a way of immediacy and authenticity, selling extra informal and unfiltered content material creation.