A quick visible narrative shared on the Instagram platform. This media usually ranges in period from just a few seconds to beneath a minute, relying on the particular format used (e.g., Reels, Tales, in-feed posts). Widespread examples embody fast tutorials, behind-the-scenes glimpses, or condensed promotional content material.
The format’s concise nature is strategically advantageous for capturing viewers consideration within the quickly shifting digital panorama. Its brevity aligns with shorter consideration spans, growing the probability of full viewing and better engagement. The event of this format displays Instagram’s adaptation to evolving person preferences and the growing demand for simply digestible content material.