The conjunction of promotional codes provided by SeatGeek and endorsements from personalities on a well-liked video-sharing platform represents a selected advertising technique. This collaborative effort usually includes content material creators sharing low cost alternatives with their viewers to incentivize ticket purchases by way of the SeatGeek platform. For instance, a video reviewer would possibly point out a novel alphanumeric string of their video description or verbally announce it, permitting viewers to enter it throughout checkout on SeatGeek to obtain a decreased value.
This advertising tactic leverages the established belief and rapport between on-line personalities and their viewers, probably driving important person acquisition and gross sales for the ticket market. The historic context includes the broader development of influencer advertising, the place manufacturers companion with people who possess a devoted following to advertise services or products. The advantages are twofold: the platform beneficial properties elevated visibility and gross sales, whereas the content material creator advantages from the partnership, both financially or by way of different types of compensation.
