The acronym refers to “shoutout for shoutout,” a apply frequent on the Instagram platform. It represents a type of cross-promotion the place customers agree to advertise one another’s accounts of their respective posts or tales. For instance, a person with a photography-focused account may function one other pictures account in a narrative, encouraging their followers to comply with the featured account in return for the same promotion.
This collaborative method gives a technique for rising visibility and increasing viewers attain. It supplies a technique for people and companies to faucet into current networks, doubtlessly gaining new followers who’re already all in favour of comparable content material. The apply developed organically throughout the Instagram neighborhood as a way of mutual assist and development.