The performance permitting customers so as to add a selected location to their Instagram posts or Tales includes assigning geographical identification metadata. This course of, usually referred to by the key phrase time period, enriches content material by indicating the place a photograph or video was taken. For instance, a consumer posting an image from the Eiffel Tower can tag the Eiffel Tower location, making the submit searchable by others taken with content material from that space.
Assigning location information to content material enhances discoverability and engagement. Companies can leverage this characteristic to draw native clients, whereas vacationers can share their experiences and encourage others. Moreover, it supplies context and authenticity to visible narratives, documenting occasions and places over time.