The phrase refers to fastidiously crafted statements supposed for sharing on the Instagram platform that possess a mischievous, rebellious, or subtly depraved tone. These statements usually play on darker humor, problem typical norms, or categorical a playfully malevolent sentiment. An instance may be, “Kindness is so overrated; I choose chaos with a touch of glitter.”
Using such quips can serve to domesticate a definite on-line persona, appeal to consideration by means of their unconventionality, and generate engagement by upsetting thought or amusement in viewers. Traditionally, using provocative language has been a software for difficult social expectations and signaling individuality. Within the digital sphere, this interprets to elevated visibility and probably wider attain on platforms like Instagram.