A function as soon as accessible on the YouTube platform allowed creators so as to add interactive parts immediately onto their movies. These parts, usually rectangular containers, appeared over the video content material and will hyperlink to different movies, channels, playlists, web sites, or immediate viewers to subscribe. A typical utility was to direct viewers to a associated video on the finish of the present one or to supply extra context on a selected level within the video.
These interactive overlays supplied a direct method for video producers to information viewers engagement and improve viewership throughout their channel. They served as a fundamental call-to-action system inside the video itself, encouraging viewers to take particular steps. Although discontinued by YouTube, the function performed a major position in shaping person expertise and content material navigation within the early days of the platform. The retirement stemmed from the rising prevalence of cell viewing, the place these overlays have been much less efficient, and the introduction of newer, extra adaptable interactive options.