The acquisition of pre-established social media profiles for diminished prices is a apply employed by some people and organizations. This apply entails transactions the place established consumer profiles on the Instagram platform are bought at costs considerably decrease than perceived market worth or the price of natural development.
Participating in such actions could seem interesting because of the potential for speedy entry to an present viewers and the perceived discount in time and sources required to construct a following from scratch. Traditionally, the enchantment has stemmed from the will to rapidly set up a presence in aggressive markets or to bypass restrictions imposed on new accounts. Nonetheless, the legitimacy and long-term viability of this strategy are sometimes questionable.