The phrase references the international locations the place a YouTube Premium subscription is obtainable at a cheaper price level in comparison with different areas, primarily as a result of variations in financial circumstances and buying energy parity. These discrepancies allow people in particular places to entry the advantages of ad-free viewing, background playback, and offline downloads at a lowered price.
The importance stems from the potential for price financial savings for customers and the elevated accessibility to premium options in markets the place normal pricing could also be prohibitive. This pricing technique permits the platform to broaden its subscriber base and generate income in various financial environments. Traditionally, variations in the price of residing and common incomes have been main drivers of those regional pricing fashions.