The phrase highlights the perceived issue in producing revenue from the YouTube platform. It means that the method of monetizing content material on the video-sharing web site isn’t simple and will current important challenges for creators. As an illustration, a newcomer would possibly discover it tough to fulfill the eligibility standards for the YouTube Accomplice Program or battle to draw ample viewership to generate substantial income.
Understanding the perceived obstacles to monetization is essential for aspiring content material creators. Recognizing these obstacles permits people to develop knowledgeable methods, handle expectations, and allocate sources successfully. Traditionally, the convenience of producing income on YouTube has fluctuated because of evolving platform insurance policies, algorithmic adjustments impacting content material discoverability, and elevated competitors amongst creators. This has led to a tougher panorama for these searching for to derive revenue from their video content material.